Christian Audigier Wine? Eh…
Yes, he is endorsing wine. The wine company is called “The Cool Wine”, which I suppose makes wine cool to drink, rather than something only stick-up-the-butt old folks drink. Its all a part of the new dont-wanna-grow-up culture that us 20 and 30 somethings are living in.
The wine is a mid-priced product, with US Street prices around $22.99 a bottle. Not really sure how it tastes, as its relatively new, and no one has really said anyhting about it. One thing is for certain though, the packaging is 100% Christian Audigier, and looks killer. Check it:
Is it a gimmick? Yes. Is it too much? Yes. Is it Cool? Not Really.
I love Christian Audigier’s designs, and I love the bottles, but this kind of Cross-Promotion just makes me gag. I’m not a wine-drinker, and these cool bottles won’t make me one. However, if I ever see it available in Canada, I would probably buy a couple bottles for decoration.
The website: http://www.thecoolwine.com
Hey, thanks for the shout out! The wine comes from a little village in the South of France and it is delicious. Hope you get to try it. CA Wine should be available soon in Alberta. Stores will be posted on http://www.thecoolwine.com. Thanks again for spreading the word. If you can still stand the irreverance, keep your eye out for the Champagne…coming soon.
Cheers,
Barry
The Cool Wine Company
Really, wine is wine, they may look cool and all, but in the end this and perhaps a few dozens of wines come from the same region/vineyard. Cool bottle, but would I buy one? Only to try and for those CA addicts as a gift is that’s what they’re into.